[MOL] HBO Cancer special [02329] Medicine On Line


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[MOL] HBO Cancer special



Good Morning My Friends,

Thought the following information may be of some use.


Cancer: Evolution to Revolution, HBO'S Landmark Information Special
Debuting
March 30, Provides Guidance On Becoming a Proactive Patient

     CHICAGO--(BUSINESS WIRE)--March 27, 2000--

Profiled in the Film: Proactive Patient Saves Own Life by Calling The

     Leukemia & Lymphoma Society for Information about His Cancer

     It's alarming, but these are the facts: in the U.S., one in three
women
will develop cancer in her lifetime. For men, the rate is even higher,
at one
in two. In 1999 alone, more than one million new cancer cases were
diagnosed.
New cases of the blood-related cancers leukemia, lymphoma, Hodgkin's
disease
and myeloma, account for nearly 9 percent of cancer cases diagnosed in
the
U.S. each year. In fact, every nine minutes, another child or adult dies
from
a blood-related cancer.

     HBO's landmark public service special Cancer: Evolution To
Revolution is
designed to help viewers look at the disease in a new way, as
preventable and
treatable. It also acts as a call to action and practical guide for
viewers
to become better advocates for their own health. The film provides a
broad
overview of cancer -- a vast and complex group of more than 100
diseases.
Produced, directed and reported by Joseph F. Lovett, Cancer: Evolution
To
Revolution is narrated by cancer activist Lilly Tartikoff, widow of TV
executive Brandon Tartikoff, who died of Hodgkin's disease in 1997. This
exclusive HBO presentation debuts THURSDAY, MARCH 30, 8:00-10:35 p.m.
ET/PT.
Other playdates: April 5 at 4:30 p.m., April 8 at 10:00 a.m., April 11
at
8:00 a.m., and April 17 at 2:30 p.m.

     Profiled on the show is cancer survivor Gary Schine who was
diagnosed
with Hairy Cell Leukemia. He contacted The Leukemia & Lymphoma Society
when
his doctor told him there was no treatment for his form of cancer.
Through
the Society he found a clinical trial which saved his life.

     The Society's Web address www.leukemia-lymphoma.org and Information
Resource Center number (800) 955-4572 are featured at the end of this
profile.

     The Leukemia & Lymphoma Society is joining HBO and dozens of other
organizations across the country in a nationwide outreach effort
designed to
empower cancer patients and their families. Cancer: Evolution To
Revolution
underscores the fact that information is the key to fighting cancer and
shows
how to pursue the best treatments available -- from standard therapies
to
clinical trials. The film offers wide-ranging resources on how and where
to
obtain expert advice and support through leading cancer organizations
nationwide.

     Producer-director Joseph F. Lovett was inspired to undertake the
project
by his own family history with cancer. Revealing how cancer has touched
five
members of his immediate family, with four dying from it, Lovett travels
to
the country's leading cancer organizations to speak with patients and
experts
on the topic.

     Among the world's most noted cancer physicians, experts and
activists
interviewed in the film are: Dr. Richard Klausner, director of the
National
Cancer Institute; Dr. Harold Varmus, president of Memorial
Sloan-Kettering;
Bert Vogelstein, director, Molecular Genetics Lab, Johns Hopkins
Oncology
Center; Ellen Stovall, executive director, National Coalition for Cancer
Survivorship; Senator Connie Mack (R-Florida); and Michael Milken,
founder
and chairman, CaP CURE.

     Cancer: Evolution To Revolution will be supported by a major
corporate
outreach program, in addition to a nationwide advertising, promotion and
public-service campaign. The film is produced, directed and reported by
Joseph F. Lovett. For HBO: executive producers, Sheila Nevins and
Anthony
Radziwill; supervising producer, John Hoffman.

The Leukemia & Lymphoma Society is the world's largest private
organization
concerned solely with funding research towards cures for blood-related
cancers such as leukemia, lymphoma, Hodgkin's disease and myeloma and
improving the quality of life of patients and their families. As a
result of
ongoing research, overall survival rates for leukemia have tripled in
the
last 39 years. The Society is dedicated to being one of the top-rated
voluntary health agencies in terms of dollars that directly fund the
mission:
nearly 76% of the society's expenditures are directed to research,
patient
and community services, advocacy, and education. For more information
about
leukemia, lymphoma, Hodgkin's disease and myeloma, or to find one of The
Leukemia & Lymphoma Society's 57 chapters, visit
www.leukemia-lymphoma.org or
call 1-800-955-4572. Or to reach the Illinois Chapter, call
312-726-0003.

CONTACT:

The Leukemia & Lymphoma Society

Chris Crowley, 312/726-0003

God Bless You All,
marty auslander
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